Product Labels: Transparency Matters

Product label information matters.  Specifically — what you choose to put (or not put) on your label could be the determining factor on whether or not a customer chooses to buy your product over your competitor’s.

According to a Trace One Network study, 40% of consumers said they’d be willing to pay for more a product if the product label listed more detailed ingredient and allegory information.

Label transparency matters.

The Trace One Network, a private brand product lifecycle management (PLM) solutions and transparency software, released the results of its “Global Consumer Food Safety and Quality” study.

The study revealed that only 12% of consumers said they “wholeheartedly” trust the safety of the brands they consume.

“In fact, more than a quarter (27 percent) of consumers do not even trust the information on food product labels,” the Trace One Network states.

“The good news is that consumers worldwide have embraced the value of private brands, but the bad news is that they still do not trust the quality, safety and ingredient documentation of any food brand – be it private or National,” said Chris Morrison, CMO of Trace One. “Consumers are demanding more information and want reassurances that the foods they’re eating are safe – and originating from reliable sources. Brands that go above and beyond to share accurate and reliable product information with consumers will ultimately be rewarded with increased consumer trust.”

From the Trace One Network:

Key findings of the “Global Consumer Food Safety and Quality” research also include:

  • Of those consumers who do not buy private brands, 25 percent named fewer choices and 24 percent cited lower food quality as their top reasons.
  • An overwhelming majority of respondents (91 percent) say it’s important to them to know where their food comes from, but nearly two-thirds (62 percent) say they’re not provided with enough information about what’s in their food and its origins
  • 84 percent of respondents believe food retailers and manufacturers are responsible for private brand food quality and safety
  • More than one-third (36 percent) believe food retailers or manufacturers don’t act quickly enough or provide timely information during health scares

While your brand may not be a private label brand, there’s still a lot you can learn from these survey results.

Consumers want more information about the product they’re buying.  They want to know the ingredients in the products they’re purchasing, they want to know what allergy interactions, they don’t want to read false health claims, they want to know where their products are made and where the products are sourced.

When designing your product label, keep it honest and you will build a brand consumers trust!


Label Accuracy Matters: Brew-HaHa Over Misleading Label

How costly can an improperly labeled product be? Just ask the makers of Beck’s beer.

The company this week was ordered to pay a $20 million settlement to American beer drinkers who were under the impression the beer was still a German import when, in fact, the beer is now bottled in St. Louis, Missouri.

The company was ordered to pay the settlement over deceptive packaging.

The lawsuit was filed in 2013 by Beck’s drinkers who noticed the beer’s label was somewhat ambiguous. While there was no “Made in the U.S.A.” on the label, the packaging stated that the beer was brewed in St. Louis.

Instead, the label boldly emphasized the beer’s “German Quality,” and stated that the beer was made under the “German Purity Law of 1516” and originated in Bremen, Germany.

Supports of the lawsuit said they’re paying an import price on a domestic beer.

According to ABC News, “There was some U.S.-made language on the packaging and bottles, but it was difficult to find. For example, a Beck’s drinker had to turn a 12-pack upside down to find the country of origin on the box’s bottom. Still, U.S. regulators approved the designs.”

Anheuser-Busch InBev purchased Beck’s in 2002– until then, the beer had been brewed in the Beck’s brewery since 1873. Because of cost, after purchasing Beck’s, Anheuser-Busch moved the brewing for the beer to the U.S. in 2012.

Anheuser-Busch tried to have the lawsuit thrown out; however, the company ultimately agreed to settle and denied any wrongdoing.

“We reached a compromise in the Beck’s labeling case,” said Jorn Socquet, Anheuser-Busch vice president for marketing. “We believe our labeling, packaging and marketing of Beck’s has always been truthful, transparent and in compliance with all legal requirements.”

Every household that purchased Beck’s is eligible for a settlement payment. The settlement payments do not apply to those who purchased Beck’s at bars or restaurants.

Ultimately, this case sends a clear message to companies: consumers are reading your labels and they’re holding you accountable for the claims your labels make.

Make sure your labels are transparent, accurate and honest.

Product Labels: Be Wary Of Making Claims

These days, it’s tempting to dress up your copy by using trendy terms, such as healthy, organic, GMO-free, etc, but be wary of making claims you haven’t done due diligence to back up.

Consumers are growing more and more wary of marketing claims and doing their homework to make sure they’re feeding their families is what companies are proclaiming, and if they’re not, they’re airing their grievances on social media and sometimes worse.

What’s worse, if consumers don’t investigate your claims, the FDA might.

In the last couple of weeks, Coca-Cola, the makers of Vitaminwater, has agreed to remove health benefit claims and add the words “with sweeteners” in two places on its label in order to settle a class action suit filed against parent Coca-Cola in 2009 by the Center for Science in the Public interest (CSPI).

Recently, two parents sued Welch’s Food, Inc., the makers of Welch’s Fruit Snacks, for claiming their snacks contain real fruit.

“The two women leading the legal dispute say pictures of fresh fruit and catch phrases on the packaging deceived health-conscious parents who purchased the fruit snacks,” Think Progress reports.

The women sued Welch’s, claiming the packaging is deceiving.

“Welch Foods has deceived shoppers by engaging in a deceptive marketing campaign to convince consumers that Welch’s Fruit Snacks contained significant amounts of the actual fruits shown in the marketing and on the labeling of the products, were nutritious and healthful to consume, and were more healthful than similar product,” the lawsuit claims.

Either this month, Kashi paid $3.9 million to settle a lawsuit that claimed Kashi’s labeling was misleading when it claimed its products were “all natural” when, in fact, the product contained “bio-engineered, artificial and synthetic” ingredients.

When labeling your product, resist temptation and be as honest as possible. Don’t make claims you can’t support. Consumers appreciate honest companies.

Be wary, your claims could come back to haunt you.

Marketing Your Product On YouTube

When you think of social media platforms, you might think of Instagram, Facebook and Twitter, but, you might be forgetting one of the most powerful marketing tools– YouTube.

If you’re not marketing your product on YouTube, you’re missing out on a free, easy way to tell the world about your product.

Here are 5 reasons why you should be marketing on YouTube:

1. It’s FREE! Marketing on YouTube is free and easy! You don’t have to be a professional videographer to create a short commercial or video clip about your product– a cell phone video will do in a pinch. Once you’ve uploaded the video, you can share it on your other social media platforms.

2. Sharing a video about your product on YouTube allows you to create a voice and tone for your product. Make a fun and quirky video, or make a serious one, but use YouTube to educate the world about your product.

3. YouTube now allows cards and links to your website. YouTube had made it easy to add clickable links to your videos. You can now embed links to your website from your YouTube videos. This is a great way to bring traffic to your site.

4.Traffic. More than 124 million people visit YouTube each month. Further, YouTube is one of the most popular apps that are downloaded. Did we mention it’s FREE to upload your videos to YouTube?

5. Share and Embed capabilities. You can easily share your YouTube videos to your other social media platforms as well as your website. YouTube makes it easy to share and embed your videos.

If you’re not taking advantage of all that YouTube has to offer, you’re missing out on a prime marketing opportunity. What are you waiting for, create a video and get started today!

Wine Labels Are Works of Art

Marketing research shows that people buy with their eyes.  A beautiful, well-designed, professional looking label can make the difference between a purchase and your product staying on the shelf.

When designing a new label for your product, there are many things to take into consideration: copy, color palate, and design are what will make sure your product stands out on shelves.

With so many items to choose from, how do you make your product stand out? These wine companies are doing a fantastic job!

Check out these wine bottle labels.





Whatever label style you decide, it’s important you make sure your labels are nicely applied, evenly aligned and professional.

Investing in a top-quality, well-made label dispenser will guarantee your labels are evenly and properly applied and will give your product a polished, professional appearance.

Let us help your product stand out on shelves. Invest in a Dispensa-Matic label dispenser!

Photo Credit: Wine vector designed by Freepik



10 Tips For Getting Your Product On Store Shelves

You had an idea, you created a product and a business. You’ve got a package, a logo and a label.  Now it’s time to get your product in front of customers and on store shelves. What next?

Gaining valuable shelf real estate can be a battle but doing so can help rocket sales.

Here are 10 tips that might help you get your product on store shelves:

1. Become a reputable company. Build a website and a social media presence. Make sure your product label meets federal guidelines.

2. Conduct and document consumer feedback and testimonials. Survey customers about your product. Ask them what stores they’d like to see your product stocked, ask them how often they’re likely to purchase your product, etc. Tabulate survey responses. Create a spreadsheet of the customer feedback for grocers to read.

3. Offer your item on consignment.  Ask for shelf space but don’t require the store to purchase the product. One the items have sold, the store pays you a percentage of the profits.

4. Ask to do a one-day promotion, trunk show or demonstration of your product. Set up a table, hand out samples, business cards and other collateral.

5. Ask your customers to request your product at their favorite stores.

6. “Donate” a small sample of your products to the store for the store to sell. This offers a no-risk option of stocking your product.

7. Ask the store if they’re willing to stock a small number of your products with a pre-sale or order option.

8. Build a robust wholesale process. Make it easy for stores to order your product.  Deliver your product on-time, every time.

9. Dedicate a “Where to Buy” section on your website. Let your customers know where they can find your product in stores and encourage them to purchase from your vendors. This will help promote the store and shows you support your vendors.

10. Make sure your product, logo and label is professional. Invest in a label dispenser to ensure you have a proper aligned, even label.



Label Dispensers: A Buyer’s Guide

Purchasing a label dispenser is a great investment in your company. When using a label dispenser, you save time and money, plus, your labels are more properly applied– giving your product a more professional image.

Before purchasing a label dispenser, you must first take stock of your needs.

Do you need a label dispensing machine, an automatic label dispenser, a label roll dispenser, a sticker dispenser, or a semi-automatic label dispenser?

At Dispensa-Matic, we’re here to help you find the best label dispensing machine to fit all your business needs.

We offer automatic label dispensers, semi-automatic label dispensers and label roll dispensers.

Any thing that requires packaging needs to be labeled. The labeling machine is required for this process. This consists of a label dispenser and a label applicator.

Factors to consider before purchasing a label dispenser:

-What size of labels do you need? Will you continue to use the same label size? Make sure you purchase a label dispenser that can accommodate your label’s size.

-Is the label dispenser made of metal or plastic? Look for a well-constructed, solid dispenser. At Dispensa-Matic, our dispensers are made with only top-quality components. All Dispensa-Matic dispensers are proudly made in the U.S.A.

-Do you want a motorized dispenser? Purchasing a motorized label dispenser will help speed up the labeling process.

-Does the company offer one-on-one, personalized customer service? At Dispensa-Matic, customer service is our #1 priority. When you purchase a dispenser from Dispensa-Matic, we walk you through how to set up and use your dispenser.

-Does the dispenser come with a warranty? At Dispensa-Matic, all our label dispensers come with a 3-year warranty, including parts and labor!

An investment in a label dispenser is an investment in your company.  Purchase from a company you can trust!

Eco-Labels and Marketing

Consumers who care about a cause are more likely to pick up a product that is affiliated with or identifies with said cause.

For example, environmentalists are more likely to reach for a product that is certified organic and animal-rights activists are more likely to reach for a “Cruelty-Free” product.

Even if your company aligns itself with a mission, it may be hard to become a certified product, and there are often many, many hoops to jump through to achieve certification, but taking the steps to achieve the certification may pay off in a big way.

When given a chance, 83% of customers reach for a product that is labeled as being environmentally friendly.

Studies show that consumers often make purchases based on emotion.  If your company’s values align with environmental or animal causes, it would be wise to seek eco or cruelty-free certification.

Achieving special certification is often a lengthy process, but it’s one that may pay off in the end.

There are currently more than 400 products on the market that have achieved special certifications.

There are many types of labels your company can aspire to achieve.

Single-attribute labels focus on one environmental issue, such as sustainable product sourcing.

Multiple-attribute labels are labels that have been certified in more than one area.

In order to be certified, you’ll likely have to be certified by an independent-third party company. The company will likely audit your materials list and suppliers. You’ll need to prove your product(s) are “green” or “Cruelty-Free.”

Some companies choose to self-certify their product, however, self-certified product labels or emblems often carry less credibility. Consumers are becoming more aware of certification emblems, so self-certification should be done sparingly.

If your product meets the criteria for an eco-label, take the steps to become certified– It will likely pay off and you’ll have a brand conscious consumers trust.



Market Your Product On Social Media

You may have the greatest product in the world, but if you’re not getting your product in front of buyers, you’ll struggle to grow your business.

There are many ways to reach potential customers- social media has revolutionized marketing.

Social media is a powerful marketing tool, but you have to do it right. With each social media post, you need to have a conversion goal: What are you trying to achieve?

Here are five ways to market your product using social media:

Facebook/Twitter Recommendations:

Remember to follow the 80/20 rule– 80% fun, information, entertaining and 20% hard sell.

Run weekly contests.

Install a Facebook store.

Every Twitter post needs an image or URL.  Retweet from like-minded accounts.  Use hashtags.

Post behind-the-scenes photos and videos.

Instagram is one of the fastest-growing social media platforms.  Post images each day. Use hashtags.  Run photo contests.


If you don’t have a Pinterest page for your brand, get one.  Don’t just pin your products, pin similar products and accessories that would go well with your product.
YouTube and Vimeo: 
Record behind-the-scenes videos and upload them to YouTube and Vimeo.
Add a links to your videos and to your description to purchase the product you’re featuring.

Brafton's Infographic:


Source: Brafton