Label Dispensers: A Buyer’s Guide

Purchasing a label dispenser is a great investment in your company. When using a label dispenser, you save time and money, plus, your labels are more properly applied– giving your product a more professional image.

Before purchasing a label dispenser, you must first take stock of your needs.

Do you need a label dispensing machine, an automatic label dispenser, a label roll dispenser, a sticker dispenser, or a semi-automatic label dispenser?

At Dispensa-Matic, we’re here to help you find the best label dispensing machine to fit all your business needs.

We offer automatic label dispensers, semi-automatic label dispensers and label roll dispensers.

Any thing that requires packaging needs to be labeled. The labeling machine is required for this process. This consists of a label dispenser and a label applicator.

Factors to consider before purchasing a label dispenser:

-What size of labels do you need? Will you continue to use the same label size? Make sure you purchase a label dispenser that can accommodate your label’s size.

-Is the label dispenser made of metal or plastic? Look for a well-constructed, solid dispenser. At Dispensa-Matic, our dispensers are made with only top-quality components. All Dispensa-Matic dispensers are proudly made in the U.S.A.

-Do you want a motorized dispenser? Purchasing a motorized label dispenser will help speed up the labeling process.

-Does the company offer one-on-one, personalized customer service? At Dispensa-Matic, customer service is our #1 priority. When you purchase a dispenser from Dispensa-Matic, we walk you through how to set up and use your dispenser.

-Does the dispenser come with a warranty? At Dispensa-Matic, all our label dispensers come with a 3-year warranty, including parts and labor!

An investment in a label dispenser is an investment in your company.  Purchase from a company you can trust!

Custom Label Dispensers

Bottles are not one-size-fits all and automatic label dispensers should’t be either. Automatic Label Dispensers from Dispensa-Matic label machines can be customized to fit your product. At Dispensa-Matic, we pride ourselves on going above and beyond to meet our customer’s needs. Over the years, we’ve customized numerous label dispensing machines.

Dispensa-Matic label dispensers work on all bottle/cylinder shapes and sizes. No job is too small, or too big, for a Dispensa-Matic labeling machine.

If your product is uniquely shaped, you know how difficult it can be to perfectly align your labels. A quality, custom-built label dispenser can take the pain and hassle out of labeling your product and can save you a significant amount of time, and properly aligned labels give your product a more professional, sophisticated image that customers trust.

Why you should care about proper labeling-

Your product’s label is likely the first thing customers will notice about your product.  In fact, consumer studies show that a product’s label is the most important, attention-grabbing feature of a product. A professional, well-designed, well-made, properly aligned label could make the difference in whether or not someone picks up your product or skips it. Your label is the customer’s first impression of your product. – Make it a good one!

Label dispensing machines help you align your labels, the right way, every time.

Resolve to Save Time and Money This New Year

Dispensa-Matic Label Dispensers save companies valuable time and money.

A valued customer recently shared with us a video of their Bottlematic Bottle Label Dispenser in action. After working with a manual label machine, they switched to the automatic label dispenser, and they were able to label 1,750 bottles in one hour’s time.

“We just took delivery of our new Bottle-Matic II from Dispensa-Matic one work day ago. In the first day, we processed something like 6,000 bottles in a half-day. That’s much better than the 1,600 we did in the same period with a manual label machine,” TIdistillery states.- That’s nearly a 600% increase!

Bottle labelers allow you to quickly and accurately label your bottles. No more crooked or messy labels!

Most importantly, the automatic bottle labeler saves you time in salary and productivity.  The time you save manually labeling your bottles can be used elsewhere to help you grow your business.

Bottle-Matic bottle labelers enable you to label all kinds of cylindrical objects, by simply inserting the container and pressing a foot switch. Once the foot switch is activated the label is applied at over 4.5″ per second. Most water bottles are labeled in less than 2 seconds! This allows you to quickly remove the bottle and insert another to start the procedure again. Once a rhythm is established, bottles are labeled VERY quickly.

Buy yours today!

Does Your Product Stand Out On Shelves?










One of the keys to selling your product is making it enticing enough to shoppers. You could have the best product of its kind but that won’t help you if it is blending in with its surroundings. The first goal of any packaging design or label is to make that product stand out on shelves.

Before slapping any label on a product, the design needs to be carefully thought through.

Know Your Audience

One of the first objectives to designing a label is to understand your audience. You’re not selling to everyone. Target market analysis should’ve been done prior to creating your product but now is the time to do it if you still haven’t.

Go to the store and observe how your audience shops for their goods. You’ll be able to identify what types of labeling catches their eye and how they interact with products. Knowing this information provides you with a starting point that is in the right direction.


Shelves are littered with hundreds if not thousands of products, especially in grocery stores. With so much visual stimulus it could be a challenge to make your product visible to consumers.

A few ways you can differentiate your product are through shape, color, and other graphical elements.

If your product allows for it, you can use packaging that has a unique shape to it. Try something that your competitors are not doing.

The color of your product’s packaging and labels should be well thought out. There are a handful of studies that show different colors evoke different emotions from people. For example bright reds and oranges illicit feelings of energy. Blues often have more of a soothing appeal.

Graphical elements such as fonts or images will also help to differentiate your product from the masses. Choose something unique, memorable, and distinct from your competitors. Imagery can often engage your customers and move them from just visually seeing the product to actually picking it up.


Finally your labeling needs to convey clear, meaningful messaging. This is where you want to provide your product’s value proposition. In other words, why should the consumer choose your product?

Your window of communication with your potential customer is brief. You’ll be lucky to grab a few seconds of their attention, so the copy that you choose for your labeling must be concise yet compelling.

Semi-Automatic vs. Manual Label Dispenser

When a business ships lots of products or sends out lots of mail daily, it knows all too well the role labels play when it comes to shipping. Whether it’s an address label, shipping label or simply a label depicting an American flag or cute animal labels not only have important information on them, but can also make the package stand out and be more attractive. When there is a high volume of packages or mail to send out each day, label dispensers are invaluable tools that can save lots of time and hassle. Depending on the type of business one has, most often people use either a manual dispenser or semi-automatic dispenser.

Manual Dispenser

Simon said to make it simple, and with the Simple Simon manual label dispenser shipping and mailing are as simple as ever. Made to use with labels up to four inches wide, this dispenser is great for business or personal use and can accommodate almost any type of label. Butt cut or die cut, mylar, holographic, transparent, foil or other thin label stock work great with this dispenser. A perfect addition to a small business that ships out only a handful of boxes daily, it can be used to label boxes, envelopes, bags, cans or most anything else needing a label. Assembled at in-house manufacturing facilities, all components of these dispensers are precision-made and built to last for many years. An American original, they are shipped within 24 hours and guaranteed to satisfy.

Semi-Automatic Dispenser

On the other hand, if a business has a higher volume of shipping and mailing it’s going to need a label dispenser that provides a bit of help when putting labels on packages and envelopes. Semi-automatic dispensers offer the added advantage of eliminating the need to manually pull each label up to be dispensed. With a new photoelectric sensor now available on all semi-automatic dispensers, labels can automatically be advanced up to 10 inches per second with high-speed dispensers. Just like manual dispensers, these can also use various kinds of labels including clear, foil, mylar and more. In many businesses where shipping departments are located in dimly-lit warehouses, these dispensers work very well thanks to their sensors that are made in the United States. A great addition to any business that needs to label big, bulky items such as tires or lightweight, fragile items such as light bulbs, semi-automatic label dispensers take the task of shipping and make it look and seem easy.

No matter what needs to be mailed or shipped, these label dispensers take an arduous task and make it much easier, putting a smile on everyone’s face while also putting a label on each package or product.

Saving Money with a Label Maker

coinsSmall businesses are always looking for ways to save money. The most basic cost incurred by companies that produce and sell a product is their packaging. Businesses that make wine, beer, or any bottled product know how quickly these costs can add up. Other companies might also use these for labeling flat objects, applying labels, or for all of their envelopes. In order to save some money, many businesses will do as much as they can in the packaging process, even printing and attaching their own labels.

General Costs

Most companies print their labels through an outside company in their facility and with their equipment. The labels are then sent to the manufacturing facility where they are applied to the products. This takes time and money because of all the extra traveling the package must do. If labels run out, a company must wait until more arrive, maybe even paying more in shipping costs.

At a first glance, an average person may not think that the cost of labels is very significant since they are, individually, fairly inexpensive. However, if you are buying thousands of labels, the costs start to add up really fast.

To get a ballpark idea of how much labels can cost to produce, here are some examples. The average cost of packing a is bottle of wine 4% of the purchase price. While this includes the price of a thick glass bottles and corks, it also includes the label. This is true for many business packing expenses. Many small businesses start out buying their products from a retailer, but working directly with the manufacturer can save 25-75% of current costs, especially if you start printing your own labels.

There are varying costs for labels because every company has different requirements. Larger labels will cost more than smaller ones and the amount of color will also have an affect. The way each label is applied is also important because if the labels go completely around the bottle or product, they are going to use more material than one that is applied to the front only.

All of these factors can figure into your final costs, and they may be hard to predict with each new project. Companies who want to cut costs and be more profitable should consider making their own labels, eliminating shipping and middle-man costs.

A Note about Adhesive

Another factor in the cost of a label is the type and amount of adhesive. Some labels that only connect in the spot where the two ends meet around the product, like some forms of bottled water. This type of label uses much less adhesive- usually only a thin line that is required. A full sticker label will require more adhesive that is stronger to ensure it will not fall off.


While making your own labels can save you some money on printing and shipping, there are still some other concerns for the company, such as making sure that the label is applied properly and uniformly. If you are going to print your own labels, you should also have a label dispenser that can apply it to the bottles quickly and effectively. This way every bottle will have the label on straight and all look the same.

When labels are misplaced, it gives the entire product a cheap, low-quality appearance. If you really care about your product and image, a dispenser is a great idea.

Give It a Try

If you decide to try printing and adhering labels for yourself, remember that you should never give up quality. Be sure that your printer still gives the labels a professional look and not a do-it-yourself vibe. Make sure that you have the right resources and knowledge necessary to accomplish this task and it can be a great way to save some money on your packaging expenses.