Label Accuracy Matters: Brew-HaHa Over Misleading Label

How costly can an improperly labeled product be? Just ask the makers of Beck’s beer.

The company this week was ordered to pay a $20 million settlement to American beer drinkers who were under the impression the beer was still a German import when, in fact, the beer is now bottled in St. Louis, Missouri.

The company was ordered to pay the settlement over deceptive packaging.

The lawsuit was filed in 2013 by Beck’s drinkers who noticed the beer’s label was somewhat ambiguous. While there was no “Made in the U.S.A.” on the label, the packaging stated that the beer was brewed in St. Louis.

Instead, the label boldly emphasized the beer’s “German Quality,” and stated that the beer was made under the “German Purity Law of 1516” and originated in Bremen, Germany.

Supports of the lawsuit said they’re paying an import price on a domestic beer.

According to ABC News, “There was some U.S.-made language on the packaging and bottles, but it was difficult to find. For example, a Beck’s drinker had to turn a 12-pack upside down to find the country of origin on the box’s bottom. Still, U.S. regulators approved the designs.”

Anheuser-Busch InBev purchased Beck’s in 2002– until then, the beer had been brewed in the Beck’s brewery since 1873. Because of cost, after purchasing Beck’s, Anheuser-Busch moved the brewing for the beer to the U.S. in 2012.

Anheuser-Busch tried to have the lawsuit thrown out; however, the company ultimately agreed to settle and denied any wrongdoing.

“We reached a compromise in the Beck’s labeling case,” said Jorn Socquet, Anheuser-Busch vice president for marketing. “We believe our labeling, packaging and marketing of Beck’s has always been truthful, transparent and in compliance with all legal requirements.”

Every household that purchased Beck’s is eligible for a settlement payment. The settlement payments do not apply to those who purchased Beck’s at bars or restaurants.

Ultimately, this case sends a clear message to companies: consumers are reading your labels and they’re holding you accountable for the claims your labels make.

Make sure your labels are transparent, accurate and honest.

Automatic Label Dispenser: A Must-Have Tool For Business

In the business world, time really is money. If you’re wasting time hand labeling your product, you’re throwing money out the window.

1. Automatic label dispensers or label dispensing machines can save you time, which will save you money.

The Dispensa-Matic Bottle-Matic can label 1,700 or more bottles per hour! How long would it take you label 1,200 bottles by hand?

Our friends at TIdistillery ordered the Bottle-Matic II and they said:

“We just took delivery of our new Bottle-Matic II from Dispensa-Matic one work day ago. In the first day, we processed something like 6000 bottles in a half day. That’s much better than the 1600 we did in the same period with a manual label machine.”

They love their Bottle-Matic II so much, they’ve named it Rocky.

2. No more sloppy labels- Applying labels by hand can make for messy, off-centered labels. Automatic label dispensers guarantee you’ll get a uniform, straight label every time.

No one likes sloppy, messy labels.

Automatic label dispensers ensure accuracy. Our patented label dispensing machines assure you’ll get level, straight labels.

Straight, uniform labels give your product a more professional appearance that customers trust.

3. No more tennis elbow…er….labeling elbow.  Automatic label dispensers do the hard work for you.

Automatic label dispensers are easy to use! All Dispensa-Matic label dispensers come with instructional videos on how to load and use our products.

Automatic label dispensers are easy to set up and use. In minutes, you’ll be labeling your product.

Give us a call and we’ll help you find the right label dispenser to meet your needs 1-800-325-7303.