Does Your Product Stand Out On Shelves?










One of the keys to selling your product is making it enticing enough to shoppers. You could have the best product of its kind but that won’t help you if it is blending in with its surroundings. The first goal of any packaging design or label is to make that product stand out on shelves.

Before slapping any label on a product, the design needs to be carefully thought through.

Know Your Audience

One of the first objectives to designing a label is to understand your audience. You’re not selling to everyone. Target market analysis should’ve been done prior to creating your product but now is the time to do it if you still haven’t.

Go to the store and observe how your audience shops for their goods. You’ll be able to identify what types of labeling catches their eye and how they interact with products. Knowing this information provides you with a starting point that is in the right direction.


Shelves are littered with hundreds if not thousands of products, especially in grocery stores. With so much visual stimulus it could be a challenge to make your product visible to consumers.

A few ways you can differentiate your product are through shape, color, and other graphical elements.

If your product allows for it, you can use packaging that has a unique shape to it. Try something that your competitors are not doing.

The color of your product’s packaging and labels should be well thought out. There are a handful of studies that show different colors evoke different emotions from people. For example bright reds and oranges illicit feelings of energy. Blues often have more of a soothing appeal.

Graphical elements such as fonts or images will also help to differentiate your product from the masses. Choose something unique, memorable, and distinct from your competitors. Imagery can often engage your customers and move them from just visually seeing the product to actually picking it up.


Finally your labeling needs to convey clear, meaningful messaging. This is where you want to provide your product’s value proposition. In other words, why should the consumer choose your product?

Your window of communication with your potential customer is brief. You’ll be lucky to grab a few seconds of their attention, so the copy that you choose for your labeling must be concise yet compelling.

3 Tips for Marketing Your Beauty Product

Without effective marketing it will be extremely difficult for you to get your beauty product off the ground. There are almost infinite competitors in the marketplace and they are vying for a piece of the beauty industry pie.

Launching your product can pose a lot of challenges, but there are a few tips that can give you a leg up on competition.

1. Find a Unique Selling Proposition

What makes your product different? The beauty market is extremely saturated with almost every kind of product you can imagine. Take a hard look at your product and determine how it is better than the next person’s.

Maybe your product is made from all organic ingredients or maybe it is for people with sensitive skin. Find all of these unique selling points and use them to your advantage.

2. Start With Your Community

Marketing your product is not going to start with a national TV commercial airing during “Scandal”. The best place to start your marketing efforts is with your friends, family, and local community.

Setup digital profiles so that you local fans can connect with you and start providing feedback and advocacy. Referrals and word of mouth from your personal community can translate into hundreds of new customers.

3. Get Your Product In People’s Hands

Getting your product into peoples’ hands is paramount to your marketing success. This is especially true with the beauty product industry. It is hard to convince someone that your lotion will make their hands softs if they haven’t actually used it. It is a lot easier for a person to imagine your mascara on them if it is actually on their face.

Attending craft fairs, farmers markets, and other community events will help you to get your products in peoples’ hands.

Semi-Automatic vs. Manual Label Dispenser

When a business ships lots of products or sends out lots of mail daily, it knows all too well the role labels play when it comes to shipping. Whether it’s an address label, shipping label or simply a label depicting an American flag or cute animal labels not only have important information on them, but can also make the package stand out and be more attractive. When there is a high volume of packages or mail to send out each day, label dispensers are invaluable tools that can save lots of time and hassle. Depending on the type of business one has, most often people use either a manual dispenser or semi-automatic dispenser.

Manual Dispenser

Simon said to make it simple, and with the Simple Simon manual label dispenser shipping and mailing are as simple as ever. Made to use with labels up to four inches wide, this dispenser is great for business or personal use and can accommodate almost any type of label. Butt cut or die cut, mylar, holographic, transparent, foil or other thin label stock work great with this dispenser. A perfect addition to a small business that ships out only a handful of boxes daily, it can be used to label boxes, envelopes, bags, cans or most anything else needing a label. Assembled at in-house manufacturing facilities, all components of these dispensers are precision-made and built to last for many years. An American original, they are shipped within 24 hours and guaranteed to satisfy.

Semi-Automatic Dispenser

On the other hand, if a business has a higher volume of shipping and mailing it’s going to need a label dispenser that provides a bit of help when putting labels on packages and envelopes. Semi-automatic dispensers offer the added advantage of eliminating the need to manually pull each label up to be dispensed. With a new photoelectric sensor now available on all semi-automatic dispensers, labels can automatically be advanced up to 10 inches per second with high-speed dispensers. Just like manual dispensers, these can also use various kinds of labels including clear, foil, mylar and more. In many businesses where shipping departments are located in dimly-lit warehouses, these dispensers work very well thanks to their sensors that are made in the United States. A great addition to any business that needs to label big, bulky items such as tires or lightweight, fragile items such as light bulbs, semi-automatic label dispensers take the task of shipping and make it look and seem easy.

No matter what needs to be mailed or shipped, these label dispensers take an arduous task and make it much easier, putting a smile on everyone’s face while also putting a label on each package or product.

Saving Money with a Label Maker

coinsSmall businesses are always looking for ways to save money. The most basic cost incurred by companies that produce and sell a product is their packaging. Businesses that make wine, beer, or any bottled product know how quickly these costs can add up. Other companies might also use these for labeling flat objects, applying labels, or for all of their envelopes. In order to save some money, many businesses will do as much as they can in the packaging process, even printing and attaching their own labels.

General Costs

Most companies print their labels through an outside company in their facility and with their equipment. The labels are then sent to the manufacturing facility where they are applied to the products. This takes time and money because of all the extra traveling the package must do. If labels run out, a company must wait until more arrive, maybe even paying more in shipping costs.

At a first glance, an average person may not think that the cost of labels is very significant since they are, individually, fairly inexpensive. However, if you are buying thousands of labels, the costs start to add up really fast.

To get a ballpark idea of how much labels can cost to produce, here are some examples. The average cost of packing a is bottle of wine 4% of the purchase price. While this includes the price of a thick glass bottles and corks, it also includes the label. This is true for many business packing expenses. Many small businesses start out buying their products from a retailer, but working directly with the manufacturer can save 25-75% of current costs, especially if you start printing your own labels.

There are varying costs for labels because every company has different requirements. Larger labels will cost more than smaller ones and the amount of color will also have an affect. The way each label is applied is also important because if the labels go completely around the bottle or product, they are going to use more material than one that is applied to the front only.

All of these factors can figure into your final costs, and they may be hard to predict with each new project. Companies who want to cut costs and be more profitable should consider making their own labels, eliminating shipping and middle-man costs.

A Note about Adhesive

Another factor in the cost of a label is the type and amount of adhesive. Some labels that only connect in the spot where the two ends meet around the product, like some forms of bottled water. This type of label uses much less adhesive- usually only a thin line that is required. A full sticker label will require more adhesive that is stronger to ensure it will not fall off.


While making your own labels can save you some money on printing and shipping, there are still some other concerns for the company, such as making sure that the label is applied properly and uniformly. If you are going to print your own labels, you should also have a label dispenser that can apply it to the bottles quickly and effectively. This way every bottle will have the label on straight and all look the same.

When labels are misplaced, it gives the entire product a cheap, low-quality appearance. If you really care about your product and image, a dispenser is a great idea.

Give It a Try

If you decide to try printing and adhering labels for yourself, remember that you should never give up quality. Be sure that your printer still gives the labels a professional look and not a do-it-yourself vibe. Make sure that you have the right resources and knowledge necessary to accomplish this task and it can be a great way to save some money on your packaging expenses.

Reasons Why Owning a Label Maker Will Spice Up Your Parties

PartyThere are a lot of small details to plan out when you are throwing a party. No matter what the occasion, there are always ways that you can individualize things for the event. Custom labels are easy to make and easy to apply, making them a great option for parties. With a simple design, labels can turn ordinary products into fun touches at any event.

Baby Showers

Few things in life are as anticipated as much as the birth of a baby. Because of this, many people have their child’s name picked out before the baby arrives, giving you a great opportunity to customize a lot of the baby shower around that name. You can print the child’s name on the party favors, as a candy bar wrapper, or as a label on a drink, and the guests will take it home and have a nice keepsake and reminder of the experience.

Wedding Reception

Couple holding hands

Monogrammed refreshments at a wedding reception are a fun way to personalize the entire event. Water, wine, soda pop, and beer are common drinks served in bottles at a reception, depending on the theme. These are easy to customize with a nice wrap-around design or even having a label applied with monogrammed labels of the couple’s initials and wedding day.

Another popular thing to do at reception is to put out a candy table where guests can fill little cellophane bags with treats as they are leaving. These are fun for guests, and using labels to personalize the empty bags to commemorate the day is a fun touch.

Birthday Parties

There are a few birthdays that are a bit more significant than others and warrant bigger parties. Whether it is a bar-mitzvah, a sweet 16, or an 18th birthday party, these events are a perfect opportunity to go a bit overboard with.

minion partyA 21st birthday is a great time to add a personalized wrapped label around all the alcoholic bottled drinks. Party poppers, kazoos, and other fun trinkets can also be labeled with a variety of messages for a younger crowd. “Happy Birthday,” “Mazel tov,” an age, a name, or any type of inscription like these would be appropriate to put on a label to help personalize them.

On the opposite side, using labels is a great way to make a bag or wrapped gift more personalized to the birthday boy or girl. While you can always just put the basics of who the present is for and from, you can also get fancier by adding a quote or a personalized message instead of using a card.

Office Parties

Companies that have a lot of employees in various departments know that their staff may not all know each other. A lot of office parties are designed for everyone to get acquainted. Some involve families and others are just retreats for team building exercises. Either way, the company can print up name tags for everyone to wear and make it easy for everyone to get to know each other. While some find it is worth the effort to print every name individually, others may just decide to make up their own custom label on which each employee can write their own name on in the space provided.

Of course, it would not be a company party without some merchandise or “swag” given out. If you are in charge of picking the items, you can easily add a label with the company insignia to the products to make them more appropriate.

Party Labels

No matter what the party is for, the right labels can help to make food, prizes, and gift bags more personal for the person the party is being thrown for, or for those who are attending the party. Either way, try using some creative labels at your next party for a more personalized feel and memorable experience.