Color-Coded Food Label Lauded By Nutritionists


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What if every food label had a color-coded grade that told customers whether or not the food is healthy?  Imagine picking up two bags of chips: one with a large red ‘F’ on it and one with a large green ‘B’ on it (red ‘F’ indicating the food is a poor dietary choice and the green ‘B’ indicating the food is a healthier option).  Which would you choose?

France is considering a similar labeling system. The proposal is to use a colored-lettering system to help consumers know which foods are healthy and which ones aren’t.

The goal is to combat food companies’ clever marketing tactics such as labeling foods as “Low Fat” or “Reduced Fat” by providing consumers with an overall grade that takes saturated fats, sodium, calories, sugar and cholesterol into account.

“An effective antidote against nutritional marketing: The coloriel code thwarts marketing techniques consisting of wear flattering cuts salt and fat or to make much of that ingredient nutritionally rewarding for imparting proper image,” a French study states.

If a color-coded, grading system was applied to the FDA’s newest food label recommendations, do you think it would help combat obesity and diabetes?

Using creative, colorful fonts and tag lines are great, but using misleading health claims is not a fair way to gain a loyal customer base.

Consumers are getting smarter and are really beginning to question what goes into their food.

Don’t end up on one of the many sites now devoted to calling out foods and manufacturers who make misleading health claims. 

Labels are important. Use yours to promote your product in an ethical, responsible way and you will gain a loyal customer base!








FDA Proposal Would Mean Big Changes To Food Labels

A recent proposed rule by the FDA would mean big changes for food labels.

According to a statement from the FDA, the agency is proposing an update to the information that is presented on the Nutrition Facts label.

The new rule would require updating serving sizes; adding more information about “added sugars;” updated daily value for sodium, dietary fiber, potassium, and vitamin D; require manufacturers to declare the amount of potassium and vitamin D on the label; and “Calories from Fat” would be removed from the label.

The most notable change will be to the updated serving size requirements.  The FDA wants food label’s serving sizes to reflect how people are actually eating and drinking today.

FDA Recommended Food Labeling

The FDA states that food that is typically consumed in one sitting or multiple sittings would be required to have a “double column” label to indicate “per serving” and “per package” nutrition information.

“For example, a 20-ounce bottle of soda, typically consumed in a single sitting, would be labeled as one serving rather than as more than one serving” the FDA states.

Additionally, larger food packages, that still may be consumed in one sitting or multiple sittings, would also require “dual column” labels. The FDA used 24-ounce sodas and a pint of ice cream as examples.

“This way, people would be able to easily understand how many calories and nutrients they are getting if they eat or drink the entire package at one time,” the FDA states.

The new labels will also featured a “refreshed design.”

Calorie and serving sizes will be more prominent. The daily percentage value will move to the left side of the label and the footnote will “more clearly explain the meaning of the Percent Daily Value.”

FDA Food Label Recommendations