Labels tell the customer a lot about a product and your brand.

Whether you’re a new company just starting out, or you’re looking to expand your product line, we have some tips that can help your product stand out on the shelves.

Labels

Are your labels perfectly aligned? Are they crooked and off-center?  Consistently placed, centered and crisp labels make your product look more professional and sophisticated.  Don’t apply your labels by hand.- This can sometimes lead to human error and sloppy labels and it can be very time consuming. Invest in a label dispenser or label dispensing machine.  Label dispensers apply labels perfectly every time and they ensure that your labels are centered, consistent, crisp and professional-looking.

Colors

Studies have shown that colors subconsciously evoke emotion and they play an important role in your product standing out on the shelf, as well as communicating information about the product you’re selling.

When you design your logo or your labels, be conscious of what your brand stands for and what you want to communicate to your customers.

According to the University of Twene in the Netherlands the following colors evoke the following thoughts, emotions and feelings:

Red- Intensity

Red signifies active, emotion, passion, trust, loyalty, intensity, and aggression.

Blue- Depth and Stability

Blue symbolizes comfort, faith, conservativeness, understanding, clarity, confidence, calm and trust.

Yellow- Energy and Sunshine

Yellow means joy, alive, energy, fresh.

Green- Harmony

Green symbolizes calm, relaxation, trust, peacefulness, and hope.

Purple- Luxury, Regal and Royal

Glamour, power, nostalgia, romance, introspective.

Orange- Happiness

Enthusiastic, creative, determination.

Black- Formal and Mysterious

Bold, serious, and luxurious.

Pink- Feminine

Love, sweetness, warmth, sexuality, nurture.

Brown- Nurturing and Earthy.

Reliability, support and dependability.

Check out this beautiful infographic created by Ruby Media for Finances Online.

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